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ACNielsen |
| ACNielsen, a VNU business, is the world's leading marketing information provider. Offering services in more than 100 countries, the unit provides measurement and analysis of marketplace dynamics and consumer attitudes and behavior. Clients rely on ACNielsen's market research, proprietary products, analytical tools and professional service to understand competitive performance, to uncover new opportunities and to raise the profitability of their marketing and sales campaigns. |
| Company Type : BUSINESS SEGMENT |
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| Primary Industry : Research Services |
| Sector : Services |
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| Competitors : GFK, Information Resources, Taylor Nelson, Maritz, WPP Group |
| Division Name : Business Segment of VNU |
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Auditor : Ernst & Young LLP |
| Last Update : 2007-02-22 |
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Division Name : Business Segment of VNU |
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SIC Code : 73, 87 |
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